The fast track for Data & AI Leaders
Make the right
Data & AI decisions.
Turn them into real execution.
Coaching and execution support for Data & AI leaders who are done planning. Our coaches have built Data & AI at Microsoft, Zalando, HelloFresh, Porsche, Disney and Volkswagen. They've made the decisions you're facing now.
Trusted by 20+ Companies






















The reality in 2026
The gap nobody prepares you for.
You know what needs to happen. The organisation isn't moving fast enough. This tension is everywhere and agentic AI is making it sharper.
You have a clear AI strategy
vsThe organisation can't execute on it
The board expects AI results now
vsData quality, governance and team setup aren't there yet
Every team has AI pilots and PoCs
vsNo strategy to scale any of them to production
Your analytics work is technically excellent
vsStakeholders don't use or trust what you deliver
AI is your biggest opportunity right now
vsThe wrong first bet costs credibility
Your team was built for a different era
vsAgentic AI demands completely new ways of working
Your challenge. Our expertise.
What do you want to unblock today?
Pick one to see how we can help.
Why Data Masterclass
Not consultants.
Practitioners.
Data & AI success isn't about knowing more. It's about executing better.
Our coaches have built Data & AI at Microsoft, Zalando, HelloFresh, Porsche, Disney and Volkswagen. They've led the transformations you're starting.
10+
AI use cases brought into production
90 days
To first real impact
500+
Data & AI leaders in our network
30+
Enterprise brands we've delivered for
Your Coaches
Dr. Alexander Borek
Strategy & Organization
Tom Redman
Data Quality Pioneer
Aleksejs Plotnikovs
Data & AI Strategy
Charlotte Milaknis
AI Strategy & Product
Kinda El Maary
Data Management
Max Schultze
Data Engineering
Michael Gramlich
AI & Machine Learning
Amy Raygada
Governance & Products
Francesco Mucio
Data Architecture
Jack Lampka
Adoption & Change
Tom Redman
Data Quality Pioneer
Aleksejs Plotnikovs
Data & AI Strategy
Charlotte Milaknis
AI Strategy & Product
Kinda El Maary
Data Management
Max Schultze
Data Engineering
Michael Gramlich
AI & Machine Learning
Amy Raygada
Governance & Products
Francesco Mucio
Data Architecture
Jack Lampka
Adoption & Change
How We Work
Three ways to work with us.
Choose the path that matches where you are right now.
Leading Data & AI can feel isolating.
You don't have to figure it out alone.
Join a curated group of 500+ Data & AI leaders. Learn what actually works and what doesn't.
Get clarity on your most important decisions.
AI strategy, org design, architecture. Think it through with someone who has done it before.
Senior sparring for Data & AI leaders who need to make the right calls, not just faster ones.
Turn your plan into reality.
Build, ship, and deliver real outcomes. With hands-on support.
We embed with your team and drive execution end-to-end. From use case delivery to platform builds to org redesign.
Leading Data & AI can feel isolating.
You don't have to figure it out alone.
Join a curated group of 500+ Data & AI leaders. Learn what actually works and what doesn't.
Explore the Community →Get clarity on your most important decisions.
AI strategy, org design, architecture. Think it through with someone who has done it before.
Senior sparring for Data & AI leaders who need to make the right calls, not just faster ones.
Explore advisory →Turn your plan into reality.
Build, ship, and deliver real outcomes. With hands-on support.
We embed with your team and drive execution end-to-end.
See programs →Real Results. Real Leaders.
Upcoming Events
Sharpen your edge. With peers who get it.
The Data Masterclass Community
Your peer network for Data & AI execution.
500+ senior Data & AI leaders across Europe. Real cases, honest conversations, no vendor noise. Free to join, because the best learning happens between practitioners.
- ►1 free masterclass of your choice per year
- ►Monthly peer exchange calls with senior practitioners
- ►Direct channel to our coaches. Ask your questions anytime
- ►Data & AI Knowledge Hub. Courses, blueprints, templates
- ►Access to live events and workshops
- ►1 Coaching Session with Alex related to your challenges
Your first call is with Alexander
Founder & CEO
Bring your biggest challenge and work on it together.
Book a Free Discovery CallAvailable in English & German
Meet the Founder
Dr. Alexander Borek
Alexander built Data & AI teams and executed strategies at Zalando, Volkswagen, Audi, Porsche, Skoda, Seat, Munich Re, Siemens, BNP Paribas, Fiege, Scout24, Swiss Post and Infineon. He advised C-level executives at dozens of other enterprises across Europe.
He led 100+ data & AI professionals, launched AI products used by millions, navigated the politics of global matrix organizations, and knows exactly what it takes to turn a data strategy from a PowerPoint into a running operation.
When you book a discovery call, you don't speak to a sales team. You speak directly to Alexander. He'll listen to your challenge, share what he's seen work, and tell you honestly whether Data Masterclass can help.
One Conversation
Bring Your Hardest Question.
We'll Bring the Room.
A 30-minute discovery call with Alex. Direct, honest, and free. If Data Masterclass isn't the right fit, we'll tell you that too.
No pitch. No commitment. Just an honest conversation.