Deliver your Data & AI program more effectively and faster

We empower leaders and their teams to successfully navigate the complex, dynamic world of Data and AI, fostering genuine transformation. 


Really understand that you might prefer a conference you usually go to.

Are you open for something new and powerful?

I have crafted this 3 day training event for data leaders who want more.


Join Data Masterclass Europe 2024 our 3 Day Flagship Event, June 4-6th in Berlin. Few seats left.

What makes you SUCCESSFUL as a data & AI leader?


Become a trusted partner to the business and executive board


Deliver value at scale in a highly effective operating model and architecture


Enable AI business innovation and create an analytics driven culture

What has been HOLDING YOU BACK from achieving your data & AI goals?

Unclear strategy and missing buy in

Value cannot be delivered and demonstrated

Teams are not well organized and misaligned

Architecture and data unfit for innovation

How do you transform your business into a HIGHLY INNOVATION DRIVEN COMPANY?

Craft a visionary strategy and engage executives.

Leverage big business opportunities with product management.

Develop an organization and talent that can deliver at scale.

Make your architecture future proof and ready for innovation.


Live Training Events - Online Courses - Group Coaching - Solution Blueprints - Strategic Advisory - Leader's Community

Access highly experienced success coaches

  • Dr. Alexander Borek,¬†Data & AI Strategy Coach.¬†Created data strategies for >30 companies. Built up large data organizations from scratch. Scaled AI products globally. Leads a data mesh transformation. Worked as data & AI leader in automotive, finance and retail.
  • J√ľrgen Herzog,¬†Analytics &¬†BI Coach.¬†Head of BI Retail at Adidas from 2004 and 2009. In the last decade, he has helped many large iconic clients across Europe to set up analytics for business steering.
  • Max Schultze,¬†Data¬†Architecture Coach.¬†Data platform leader at Hello Fresh and Zalando. Speaker, Trainer, Coach and Advisor for Data Mesh.¬†O'Reilly Book Author "Data Mesh in Practice"
  • Verena Weber, Generative AI¬†Coach.¬† Verena worked for the last 3.5 years as Research Scientist for Alexa at Amazon, deepening her knowledge in NLP, Deep Learning and Generative AI.
  • Michael Gramlich,¬†Machine Learning Ops Coach.¬†Senior machine learning engineer, instructor and No. 1 Amazon bestselling author with >7 years experience in data science.¬†Helps organizations¬†around the world find their way through the buzzword jungle of AI.
  • Kinda El Maarry,¬†Data Management Coach.¬†Data management leader and executive. Implemented federated data management in global scale up. PhD in machine learning.
  • Jack Lampka,¬†AI Strategy Coach.¬†With 27 years‚Äô experience in data & AI, Jack has been taking a pragmatic approach to help organizations succeed with data & AI.

... and many more!


We help you to craft your own individual solutions and strategies in these most exclusive 1:1 sessions.


The core of our work are workshops with 4-6 participants with similar goals & challenges. This way, you receive detailed answers and specific action steps.


Learn the essence directly from top experts in our top rated training events taking place four times per year and interact with them either in-person or enjoying our hybrid experience.



Get exclusive access to all our premium content from all masterclasses recorded directly available for you whenever you need it for your entire team.


Join a community of over 100 data & AI leaders and learn from their experiences.

Our gold membership provides the all-in-one transformation support package for your entire team!


What Data Experts Say About Data Masterclass!

Viviana Ortiz Ruiz

Head of Data

"Insightful. Everything, all the principles and all the advices we have learned here, will help us to continue in the future."

Jochem van Grondelle

Head of Data Architecture & Engineering 

"The ultimate investment for my career development and for my success as a data leader."

Dr. Florian Leser,

Head of Data Analytics & AI

"There is a tremendous pace in the AI space and you get easily confused even as a data leader."

Aleksejs Plotnikovs

EMEA Data & AI Leader at Microsoft

"Nothing but spectacular. The subjects, the quality of preparation by coaches, the amazing lineup of guest speakers and fundamental depth."

Alexander Borek PhD

Alexander Borek is a data and AI thought leader currently serving as the Director of Analytics at Zalando. His career has seen him hold positions such as Global Head of Data, Analytics and AI at Volkswagen, and Strategy Advisor at Gartner and IBM. Alexander holds a PhD in Engineering, specializing in data management, from the University of Cambridge.

He’s also the author of multiple books such as The Ultimate Data and AI Guide, Marketing with Smart Machines, and Driving Digital Transformation through Data and AI.

When not working, Alex loves to play the guitar and sing, play basketball in front of his house, and to travel around the world to find good spots for snowboarding and surfing.

Borek Data Masterclass empowers leaders and their teams to successfully navigate the complex, dynamic world of Data and AI, fostering genuine transformation.


Principle #1: POWER OF COMMUNITY. We work with top experts that have done and seen it.

Principle #2: TRUTH AND CLARITY. We strive for truth and clarity and challenge the status quo.

Principle #3: TANGIBLE IMPACT: We focus on helping you to create tangible impact faster.


What Our Customers Think about Data Masterclass




"Exceeded Expectations" 

"Amazing people, great content!" 

 "It was super organized and properly tailored to capture organisational needs"

 "I feel more confident in how I plan my next career steps" 

"Super high-class, well-prepared event." 

"Great networking & participants." 

"Very informative with application practices in my organization" 

"Great organisation, people, passion, topics covered" 

"Very nice atmosphere, I had a great time and learned a lot." 

"Great quality and size!" 

"I will clear send other colleagues to experience this and leverage themselves." 

 "Great event with great subjects and experts."  

"I specially enjoyed the size of the group and the breakout sessions."

 "Amazing selection of speakers and participants, great topics and good mixture of formats."  

"This was extremely inspiring and I got a lot of ideas I will implement at work."


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