Analytics Modernization

Tools everywhere. Ownership nowhere.

How a European marketplace team cut the noise, built three owner-led workstreams, and turned fragmented analytics into an execution rhythm their leaders could trust.

The Situation

The analytics landscape had grown fast but uneven. Teams were doing heroic work, yet standards, ownership, and metric consistency lagged. Tooling gaps, fragmented ownership, and a culture of "acceptable dysfunction" had normalized technical debt.

Our Approach

01

Facilitated internal workshops to establish shared language on data products, roles, and standards

02

Ran an advisory sprint to frame strategy into three themes: fix delivery friction, define & reuse key metrics, stage the platform roadmap

03

Co-created three owner-led workstreams: Tooling & Training, Data Product Layer, and Metric Layer — each with named leads and first actions

04

Set up 1:1 coaching with each stream lead and a four-week follow-up to lock scope and prioritize top actions

3

Owner-Led Workstreams

4 Wks

Action Plan Delivered

0

Tool PoCs Without Buy-In

The Results

Clear owner-led workstreams and a multi-week action plan delivering visible change

Regular cadence and rituals established; first PoCs on dbt Core and semantic layer in motion

Agreement to align all tool decisions with stakeholder buy-in and analytics leadership direction

What Made the Difference

"We reframed success from 'tools first' to visible business-facing improvements — then backed every owner with role-level coaching so the change actually stuck."

Why Data Masterclass