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ADVISORY 360 · 6-MONTH MEMBERSHIP

Leaders love Data & AI investments that pay off.So they join Data Masterclass.

In 90 days, your team builds a plan your board will back — with coaches who have done it at Zalando, Microsoft, Disney and HelloFresh. Then three months of weekly advisory and coaching to execute it.

€25,000 for 6 months
Your first quarter is the 90-Day Bootcamp as a free bonus valued 15,000 Euro.

30 minutes. We will tell you honestly whether this is the right fit.

Our guarantee

We agree your results together, in writing, as part of your game plan. If we hold up our side and you hold up yours and those results are not there, we work the next six months at no charge.

30 transformations delivered Coaches from Zalando · Microsoft · Disney · HelloFresh One client identified €30M in EBIT impact
 
 
 
The long view

A legacy is not built on a strategy document. It is built on momentum.

Nobody is remembered for the deck. They are remembered for the moment their company started moving — and for being the one who made it move.

Agentic AI is that moment for your business. Six months is enough to create the momentum, and momentum is the only thing that compounds.

What momentum actually looks like
  • A plan your board owns, because they helped build it
  • A first agentic bet in build, on your real systems and data
  • A team that keeps going when you are not in the room

Momentum is a rhythm, not a push

Every week

Group coaching — a live decision unblocked before it stalls

Every month

Advisory workshops, expert sessions and your own coaching session

Every quarter

A strategy clinic to reset priorities against what you have learned

Every six months

Results reviewed against the plan — then the next horizon

In five years, someone will be the reason your company moved when it did. Make it you.

How We Work

Impactful advice from exceptional coaches.
That's where clarity happens.

Advisory rooftop conversation with senior leaders
Intimate workshop session
Networking and exchange
Networking and exchange
Networking and exchange
Where this takes you

Stop defending your roadmap. Start setting the standard in your industry.

The leaders who get this right are not the ones with the best deck. They are the ones whose business stakeholders come to them — and whose companies become the reference everyone else in the sector is measured against.

That is what six months is for.

  • Recognition where it counts. Your board backs the plan because they helped shape it.
  • Demand instead of resistance. Business teams ask for what you are building.
  • Industry position. Your company becomes a genuinely data-driven, agentic business — visibly ahead of its sector.
  • A seat that is not up for renegotiation. You are the one leading the agentic shift, not reacting to it.
You will not do this alone

500+ leaders who are solving the same problem you are.

Most data & AI leaders are the only person in their company who owns this problem. Inside Data Masterclass you are not. Every week, leaders bring live decisions to the group — with accountability, and in confidence.

Not a forum full of vendors. Data & AI leaders, board members, CTOs, CIOs — and sometimes the CEO. All from large midmarket and enterprise organizations.

500+

Active leaders from large midmarket and enterprise organizations

Weekly

Group coaching on real decisions — strategy, data, platform, agentic AI

3

Regional events a year — Europe, USA, India. Your membership includes 5 seats.

More than profit

Your membership does something beyond your business.

We are a More Than Profit company. We reinvest our profits into the green economy and into rescuing children from trafficking. Every six months of membership funds both — and every renewal does it again.

250 m² of real rainforest planted in Panama

Planted for every six-month membership through our partnership with Generation Forest — permanent, biodiverse rainforest, not a one-season offset. A full year plants 500 m².

One child saved from trafficing and cared for

Every six months funds the rescue of one child from trafficking through Marici — and the care and reintegration that follows, so the child gets a life back and not just a rescue. Marici have already brought tens of thousands of children to safety.

And our own mission: 100 companies succeeding in their data & AI transformation by 2030. Thirty are done.

TURN DATA & AI AMBITION INTO MEASURABLE RESULTS

Choose the 90-day bootcamp built for your challenge.

FREE SIGNING BONUS €Included in your ADVISORY 360 membership|(VALUE 15000 EURO / 17000 USD) Weekly coaching, advisory, and training support included. A focused alternative to long, open-ended consulting engagements.
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UNSURE WHICH ONE? BOOK A FREE STRATEGY CALL No commitment. Just an honest conversation about your execution challenges.
First 90 days of your membership.

Same five steps. Build unstoppable momentum.

Ninety days, four workshop days on site, one core team. Whichever bootcamp you pick, the path is the same — only the subject changes.

1

Set the target

  • Value drivers — what AI has to pay into
  • Ambition — time horizon and risk appetite
  • Success criteria — measurable, per field
2

Establish where you stand

  • Maturity — data, platform, skills, governance
  • Inventory — initiatives and tools already running
  • Bottlenecks — blockers and quick wins
3

Build the strategy

2-day workshop
  • Big bets — the large plays, with a business case
  • Foundations — data, platform, governance
  • Self-service — enable the business to scale it
4

Enable the team & build

2-day workshop
  • Fundamentals — GenAI, agents and MCP in the enterprise
  • Hackathon — your own use cases, as working prototypes
  • Safe use — prompting, tooling, guardrails
5

Write the game plan

  • Roadmap — 12 months with milestones
  • Ownership — roles and resources
  • Business case — investment and expected return

What you leave with

A target picture with measurable success criteria
A maturity assessment with named fields of action
A core team that can build, not just brief
Your AI strategy on a single page
A 12-month game plan with ownership
Big-bet profiles, each with a business case

Every bootcamp runs with your people on your use cases. You do not get a deck — you leave with a practical plan your team can execute.

Data Masterclass coaches in a panel discussion
Meet Your Coaches

Leaders who have seen it and done that.

Not consultants. Not theorists. Practitioners who've built, scaled, and transformed Data & AI organizations at the world's leading enterprises. Each coach is matched to your specific challenge.

A few of the experts dedicated to your success.

Dr. Alexander Borek

Dr. Alexander Borek

Strategy & Organization

Tom Redman

Tom Redman

Data Quality Pioneer

Aleksejs Plotnikovs

Aleksejs Plotnikovs

Data & AI Strategy

Charlotte Milaknis

Charlotte Milaknis

AI Strategy & Product

Kinda El Maary

Kinda El Maary

Data Management

Max Schultze

Max Schultze

Data Engineering & Architecture

Michael Gramlich

Michael Gramlich

AI & Machine Learning

Amy Raygada

Amy Raygada

Data Governance & Products

Francesco Mucio

Francesco Mucio

Data Architecture

Jack Lampka

Jack Lampka

Adoption & Change

Dr. Alexander Borek

“Your organization isn't set up to deliver your strategy.”

Dr. Alexander Borek

Strategy & Organization Coach

Zalando Volkswagen Group Gartner IBM

Alexander built Data & AI teams and executed strategies at Zalando, Volkswagen, Audi, Porsche, Skoda, Seat, Munich Re, Siemens, BNP Paribas, Fiege, Scout24, Swiss Post and Infineon. He advised C-level executives at dozens of other enterprises across Europe. He led 100+ data & AI professionals, launched AI products used by millions, navigated the politics of global matrix organizations, and knows exactly what it takes to turn a data strategy from a PowerPoint into a running operation. When you book a discovery call, you don't speak to a sales team. You speak directly to Alexander.

Expertise: Data Strategy, Organizational Design & Culture
Tom Redman

“Your data quality is undermining trust and slowing innovation.”

Tom Redman

Data Quality Pioneer

Award-winning author and Data Quality Pioneer. His groundbreaking Harvard Business Review article 'Data's Credibility Problem' highlighted the vast potential of data. Tom combines a visionary's perspective on the data landscape with deep expertise in data quality and analytics.

Expertise: Data Quality, Data Science & Analytics
Aleksejs Plotnikovs

“You're unclear on strategic direction and missing senior stakeholder buy-in.”

Aleksejs Plotnikovs

Data & AI Strategy Coach

Microsoft

Led the pivot transformation of data & AI teams at Microsoft. Co-created a $1B product and led Data-at-Scale initiatives worldwide using enterprise data lake platform. Author of 'Data Management Strategy at Microsoft'.

Expertise: Data & AI Strategy, Transformation Leadership
Charlotte Milaknis

“Your AI products lack product-market fit and fail to scale beyond pilots.”

Charlotte Milaknis

AI Strategy & Product Coach

Porsche ProSieben ADAC

Charlotte designs Data & AI strategies and products that actually get adopted. She's built AI products for Porsche, ProSieben, and ADAC working directly with leadership teams to turn ambition into deployed solutions.

Expertise: AI Product Management, Product Strategy, Design Thinking
Kinda El Maary

“The quality of your data is slowing innovation and blocking AI adoption.”

Kinda El Maary

Data Management Coach

Data Management Leader and Executive who implemented federated data management at global scale. She holds a PhD in Machine Learning and has co-authored articles for Harvard Business Review.

Expertise: Federated Data Management, Machine Learning
Max Schultze

“You're concerned about legacy tech, data debt, and inability to scale value.”

Max Schultze

Data Engineering & Architecture Coach

Director of Data Engineering at HelloFresh. Speaker, trainer, coach and advisor for Data Mesh. O'Reilly book author of 'Data Mesh in Practice'.

Expertise: Data Engineering, Data Mesh, Architecture
Michael Gramlich

“You're struggling to deliver and operate Gen AI in a safe and practical way.”

Michael Gramlich

AI & Machine Learning Coach

RTL Volkswagen UNICEF

Senior Machine Learning Engineer with 7+ years experience in data science and AI. No. 1 Amazon bestselling author. Helps organizations find their best way through the buzzword jungle of AI.

Expertise: Machine Learning, Gen AI, AI Strategy
Amy Raygada

“Your Data Governance efforts are in limbo and Data Products face resistance.”

Amy Raygada

Data Governance & Products Coach

Principal Data Strategist at Thoughtworks. Helped multiple enterprises across Europe establish solid Data Productization practice, connecting business needs with tech capabilities.

Expertise: Data Governance, Data Productization
Francesco Mucio

“Your architecture is your backbone, and if you have a weak one, everything suffers.”

Francesco Mucio

Data Architecture Coach

Disney Allianz Zalando

20+ years of experience building data platforms. Expert in semantic layers, architecture for self-service analytics, BI and data visualization. Authored the unique 'Mucio-Matrix' in data modelling.

Expertise: Data Platforms, Semantic Layers, Analytics Architecture
Jack Lampka

“Your data & AI solutions are not adopted by business users.”

Jack Lampka

Adoption & Change Coach

Nearly three decades in data & AI at global tech and pharma companies. His focus turned to the human factor and answering for business colleagues and management the question 'What's in it for me?'

Expertise: Change Management, Business Adoption, Stakeholder Engagement
How It Works

Matched to your challenge. Committed to your success.

We don't assign coaches randomly. We match you with the expert who has solved the exact problem you're facing.

01

You share your challenge

In a strategy workshop, we identify your most pressing Data & AI challenges and transformation goals.

02

We match you with the right coach

Based on your specific situation, we assign the coach with the deepest expertise in your challenge area.

03

You get hands-on support

Monthly advisory, quarterly workshops, and ad-hoc support whenever you need it. Your coach stays with you throughout the year.

Behind the Scenes

Data Masterclass team in Berlin
Team retreat in Portugal
Coaches on the road
Coach group selfie
Team dinner
Workshop session
Team gathering on a bridge

Find the Right Coach for Your Challenge

Every engagement starts with a conversation. Tell us what you're facing, and we'll match you with the coach who can help you break through.

Member Testimonials

Real Stories. Real Transformation.

See how data and AI leaders turned chaos into clarity, secured buy-in, and drove measurable business results.

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Word of Praise From Our Members

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Recognize your situation?

Let's talk about what's really blocking you and what a realistic next step could look like.

Book a free advisory call →