In this episode, Andy Moore, Chief Data Officer of Bentley Motors, discusses Bentley's data journey and its crucial role in the luxury automotive industry. He explains how, since joining the Volkswagen Group, Bentley has focused on hyper-personalization through data to better understand and serve their customers. Andy highlights Bentley's data strategy, built on governance, literacy, cloud, and enablement, including extensive employee training programs. He emphasizes their efforts to foster a data culture, democratize data, invest in technology, and enhance the customer journey.