Podcast #18: Mastering the art of building a powerful analytics solution for retail B2B customers

Season #2

In this episode, we dive into the journey of Sofia Vergara and Viviana Ortiz Ruiz from Parcel Lab, detailing their path to developing a scalable analytics solution. They share insights on starting with a self-service model and extending analytics to their customers, focusing on meeting customer needs and carefully selecting features that balance feasibility with impact.