In this episode, join host Alex Borek as he sits down with Viviana Ortiz Ruiz, the head of data at Parcel Lab, a logistics tech ScaleUp. Get ready to delve into the fascinating world of analytics empowerment and discover how Viviana created a thriving data culture within her organization. In this insightful conversation, Viviana shares her unique journey and the strategies she implemented to drive data-driven decision-making. From leveraging analytics tools to fostering a culture of empowerment, she reveals the secrets behind her success in transforming Parcel Lab into a data-driven powerhouse. If you're a data enthusiast, a data leader, or simply curious about how analytics can empower organizations, this episode is a must-watch. Gain valuable insights and actionable tips from Viviana Ortiz Ruiz as she discusses the importance of analytics empowerment and its impact on building a strong data culture. Tune in to this episode of the Data Masterclass Podcast and unlock the power of analytics in driving data culture. Don't miss out on this engaging conversation between Alex Borek and Viviana Ortiz Ruiz, where they explore the transformative potential of analytics and how it can propel your organization towards success. Subscribe to our channel for more captivating episodes of the Data Masterclass Podcast, where we bring you inspiring stories from data leaders around the world.