DATA MASTERCLASS EUROPE 2024

Europe's Leaders Shape the Change

4-6 June 2024. Berlin, Germany.

The Most Exciting Training Event for Data & AI Leaders

APPLY NOW FOR YOUR SEAT
 

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Our Partners

Data Leaders have one of the toughest jobs, but it can be the most fulfilling one. 

 

Let us face it. The data & AI space is extremely complex and fast moving. New technologies and approaches are published daily. There is a lot of noise out there.

Inside your organization, you need to overcome office politics, build a great team and deliver results while taking care of change management.

At the end, it is about managing your data better to create value. Making it easier for people to create insights and enabling the organization to innovate with AI. Securing it so you can fulfill regulations.

Some things help with that; others don't. 

At Data Masterclass, we look at things that are widely discussed in the community and, first of all, add clarity so you can evaluate in your team if they are important for you and how they would integrate into your existing day to day work.

We then distinguish between widely popular concepts that make sense and those that are more misleading than helpful.

Let us give you a concrete example. Data mesh is a great concept. Many vendors today however do not support a data product architecture yet. So the success cases we found, where companies started to engineer their own platform. Are you willing to do that? If not, maybe you are better off adopting a simpler approach to managing data products.

Generative AI is another example. Training your own Gen AI models does not make much sense for most companies in terms of cost and feasibility. Fine-tuning and augmenting to your own data is what makes more sense. And the barrier for data quality is what makes it difficult and needs to be handled.

Data leadership is a lot about driving organizational understanding and change. It is about the right mindset, you usually get only one or two shots at driving a major change. So you better ground it in things that have worked for other data leaders.

At Data Masterclass Europe 2024, you will hear many of these real life stories without make up. Stories that serve as a positive example and stories that serve as a warning to you on how not to do it. And most stories have both components in them, as there is no straight line in nature.

Our frameworks and briefing sessions bring simplicity to this crazy world. They allow your team to create a joint understanding of how things can be approached.

The group work breakouts during each workshop supported by our master coaches provide plenty of space to discuss with other data leaders and your team colleagues what all of these things mean to you and your organization. And what you commit do differently when you are back in the the office.

Once in a year at Data Masterclass Europe, you have a place to get inspired, energized and provided with the input needed to learn and grow in a safe environment. It can be a game changer to your data & AI transformation and for your career as data leader.

So better use the chance and apply for a seat before it is too late.

Most of us, as data leaders, grapple daily with the challenges of managing, organizing, and optimizing our data ecosystems‚Äď‚Äďbut we always need to do better.

 

IT IS TIME TO STEP UP TO LEAD THE CHANGE.

This is precisely why we created the Data Masterclass so you can learn from, and rub shoulders with, other Data & AI Leaders including:

6 IMMERSIVE WORKSHOPS PACKED INTO 3 EXCITING DAYS

DAY 1: DATA & AI LEADERSHIP IN 2024

Data Strategy Workshop

How can you revise your Data & AI Strategy to address real changes beyond the hype?

  • What do you need to know about the strategic data and AI landscape today?

  • How can you redefine yourself as data¬†and AI leader?

  • How can you influence¬†business strategy with data and AI?

  • How can you partner with senior executives to drive change?

DAY 1: DATA & AI LEADERSHIP IN 2024

Data Organization Workshop

How can you build a highly impactful data & AI product organization?

  • How¬†can you define your data driven product domains?

  • How¬†can you determine your organizational structure?

  • How can you¬†establish product roles and responsibilities?

  • How can you develop the product culture and skills?

DAY 2: FIRST STEPS IN GENERATIVE AI & BI

Artificial Intelligence Workshop 

How can you design, build and operate Generative AI products in practice?

 

  • What is the state of Generative Artificial Intelligence in 2024?¬†
  • How can you¬†design Gen AI products that create impact and ROI?¬†¬†
  • How can you build Gen AI products in practice?¬†¬†
  • How can you operate¬†Gen AI products safely?
  • How can you implement the EU AI Act?

DAY 2: FIRST STEPS IN GENERATIVE AI & BI

Business Analytics Workshop

How can you create the next level of self-service with Generative BI capabilities?

  • What are the promises and realities of Generative BI?
  • Why is building¬†the Semantic Layer¬†a Prerequisite?
  • How can you¬†design¬†your¬†next generation analytics architecture?
  • How can you deal with the co-existence and migration of BI Tools?
  • How do you implement the Corporate Sustainability Reporting Directive?

DAY 3: DATA FOUNDATION IN PRACTICE

Data Governance Workshop 

How can you quality monitor and improve business critical data value chains?

  • How can you identify where data creates strategic or operational impact?
  • How can you understand and map
    critical data value chains?
  • How can you monitor the quality and reliability of critical data value chains?
  • How do you invest into reusable high impact data products?

DAY 3: DATA FOUNDATION IN PRACTICE

Data Architecture Workshop 

How can you modernize your data platform to enable analytics and AI innovation?

  • What is a great data platform?
  • How can you manage legacy tech and data and modernize your stack?
  • How can you integrate operational and analytical?
  • What are the innovations in data tooling, and how can you leverage them?

"This event was the ultimate investment for my career development and for my success as a data leader."

Jochem van Grondelle, Head of Data Architecture & Data Engineering

Participant Feedback from

Data Masterclass Europe 2023

 

"Transformational"      "Fantastic"   "Exceeded Expectations"  "Amazing people, great content!"     

"It was super organized and properly tailored to capture organisational needs"   

"I feel more confident in how I plan my next career steps" 

"Super high-class, well-prepared event."    "Great networking & participants."     "Very informative with application practices in my organization"     

"Great organisation, people, passion, topics covered".    "Very nice atmosphere, I had a great time and learned a lot." 

"Great quality and size!" "I will clearly send other colleagues to experience this and leverage themselves." "Great event with great subjects and experts."     

 "Amazing selection of speakers and participants, great topics and good mixture of formats." 

"This was extremely inspiring and I got a lot of ideas I will implement at work."

Our Event Loft in Berlin

Data Masterclass Europe 2024 will take place at a lavish 400 sqm event loft, flooded with daylight, in the vibrant neighbourhood of Neukölln. This event space can be used for all sorts of events ranging from conferences to showrooms. The modular nature of the loft allows for a creative use of the space, also making it perfect for hosting multiple workshops simultaneously. Moreover, our 500 sqm rooftop terrace with its view over the south-side of Berlin, can be used as a break-out space during meetings or as an event location on itself. 

How will the Data Masterclass look like?

  • 6¬†In-depth workshops including:
  • Briefings for data and AI leaders around key concepts and trends in 2024 and how to succeed in changing times.
  • Hands-on group activities guided by a success coach to apply what you‚Äôve learned in the Data Masterclass.
  • Keynote speakers bringing unique perspectives from the challenges they‚Äôve already solved.
  • Three leaders will share practical results they achieved in their respective fields, showcasing how they overcame their obstacles and challenges -- and what they have learned along the way.

Who is this Masterclass for?

  • You’re a committed data, analytics and AI leader, senior expert or entrepreneur.
  • You’re somebody who wants to move into such a role.
  • You’re an avid learner of the rising technologies around data and AI.
  • You’re a passionate professional, looking to find the right solutions to bring about sustainable change.

WHY attending Data Masterclass Europe 2024?

  • You‚Äôll get access to content that has been curated end-to-end. Every workshop has been designed and refined down to the smallest detail.
  • Our industry has been disrupted by Generative AI. This 3-day training event serves an exclusive¬†group of 70 leaders in a retreat to adjust course in this pivotal and historical moment.
  • Our expert panel has faced and conquered the complexities of office politics, budget battles, stakeholder buy-in, and organizational resistance. With our program, you'll gain in-depth insights into strategy, value communication, product management, organizational culture, analytics, generative AI, data mesh, and more. Transform these challenges into opportunities as we equip you with the tools, knowledge, and confidence to create value at scale and become a truly exceptional data leader.
  • You will be able to hear from, and talk to, some of the top talents from Europe and beyond in the world of data and AI.

4-6 June 2024 in Berlin

Join Now (Few Seats Left)

At the end of your Masterclass, you’ll walk away with:

  • A clear perspective of how you can position yourself as a data leader in your company in these changing times.
  • New values and expert-infused ideas to share with your teams and stakeholders.
  • A clear roadmap with the first actionable actions you can take towards your vision.
  • A deeper and more embodied understanding of what is signal and what is noise from the data and AI landscape.
  • Actionable ideas on how to improve the culture within your organization based on the models industry leaders use to foster rapid and agile change.
  • Strategies to uplift your architecture and data management bringing in value for your stakeholders while managing your day-to-day challenges.

SCHEDULE

Tuesday, June 4th

DAY 1: DATA & AI LEADERSHIP IN 2024

 

9.00-09.30 COFFEE, CROISSANTS & REGISTRATION

9.30-10.00 OPENING CEREMONY AND KEYNOTE

10.00-13.00 DATA STRATEGY WORKSHOP
 

13.00-14.00 LUNCH

14.00-17.00 DATA ORGANIZATION WORKSHOP

17.30-21.00 ROOFTOP DRINKS, FOOD & MUSIC

Wednesday, June 5th

DAY 2: FIRST STEPS IN GENERATIVE AI & BI

 

9.00-9.30 OPENING DAY 2 AND KEYNOTE

09.30-10.00 EMPOWERING DATA LEADERS AND TEAMS

10.00-13.00 ARTIFICIAL INTELLIGENCE WORKSHOP

13.00-14.00 LUNCH

14.00-17.00 BUSINESS ANALYTICS WORKSHOP 

17.30-21.00 ROOFTOP DRINKS, FOOD & MUSIC

Thursday, June 6th

DAY 3: DATA FOUNDATION IN PRACTICE

 

9.00-9.30 OPENING DAY 3 AND KEYNOTE

09.30-12.30 DATA GOVERNANCE WORKSHOP

 

12.30-13.00 LUNCH

 

13.00-16.00 DATA ARCHITECTURE WORKSHOP 

16.00-16.30 CLOSING CEREMONY

16.30-18.00 CELEBRATION ROOFTOP DRINKS AND FAREWELL

We know that there are bigger events out there.

But this one is truly unique. Be part of a community that drives real change!

Our three day training program is crafted to help leaders succeed in their data journey.

APPLY NOW

We'll get in touch with you within 48 hours.

 

FAQs

What is our purpose with Data Masterclass Europe?

Our goal is to create a higher momentum when it comes to achieving data mastery and value at scale across all industry sectors. Today, the pace is too slow in Europe. This is important to make our economy future proof.

Why is this 3-days immersive event so effective for you?

Simply put, because it is not a conference. It is a 3-days advanced training and coaching event. Our content is well integrated and directly applicable to your business. Immersion means that you get practice proven frameworks, supplemented with practical real life inspirational stories from our special guests that are all veterans in the data space and then we let you apply this to your own world with the help of our master coaches. You can save a lot of consulting money as we empower you.

Why should you reserve your seat now?

This exceptional event takes place only once a year and we have very limited seats. You do not want to wait for a year for your data journey to take up the speed it needs. The event will be transformative for you. 

Are you representing any vendor interests?

We focus on progress and the truth. Sponsors can contribute to the content, however the content of the program will be independently reviewed and selected for its value to the audience.

What makes this training program so unique?

This is the only event that guarantees that you will be transformed and make faster progress in your journey to data mastery. We cover things end to end: from strategy to organization to architecture. Your experienced master coaches bring in different perspectives and work with you through practical exercises so you can generate lasting change. You will hear exclusive fascinating stories and insights from successful tech organizations like HelloFresh, Zalando, Delivery Hero, Booking.com and WeFox and from seasoned Chief Data Officers that go much deeper than at any other event.

How can I participate?

Since this is a members you need to apply for a seat.

Is remote participation possible?

No. This event is all about bringing the European data leadership community together.

What happens if you cannot participate?

You can transfer your seat to a colleague.

Are there hotels nearby?

The recommended accommodation is ESTREL BERLIN, a premium hotel complex close to the location.

Your host:

Alexander Borek PhD

 
I founded Data Masterclass because I wanted to contribute towards better progress in the data and AI transformation in Europe. I’m currently Director of Analytics at Zalando. I’ve also gathered over 15 years of working experience at Volkswagen, IBM and Gartner Research. I have published bestselling books on data & AI, gave hundreds of keynotes and helped over 50 organizations to succeed faster.

I know that striving to become a better data & AI leader is no walk in the park, which is why I created the Data Masterclass to help you evolve and thrive within a strong community of experts to help you take your role to the next level.
 
There is a lot of work to do for all of us. My priority is to provide you the leadership tools, clarity on latest developments, emerging practices that work and simple frameworks that get you moving faster.

 

 

Join us now