Business Analytics & Architecture
Masterclass 2025
 DAY 1- BUSINESS ANALYTICSÂ
Day 1 is all about Business Analytics: how to design for value, govern metrics that steer the business, and choose the right tooling to make self-service actually work.
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What You Will Learn?
- How to design an analytics strategy that ties directly to business goals, stakeholders, and measurable outcomes
- Frameworks for governing KPIs and metrics that truly steer decision-making across the enterprise
- Practical methods to enable self-service analytics in a way that users adopt and sustain
- Approaches to product management for analytics that ensure long-term value and adoption
- How to structure your analytics organization and culture to drive collaboration and ownership
- Insights into data architecture and data products that support reliable analytics delivery
- How to leverage generative BI and the semantic layer for consistent, natural-language access to data
- Networking and peer learning with senior analytics leaders, sharing experiences and proven solutions
Day 1 Workshops
Two deep-dive sessions designed to help data and analytics leaders create value-driven strategies, govern business-critical metrics, and select the right tools to deliver self-service analytics that work in practice.
Workshop 1:Â Analytics Strategy
- Value strategy for analytics tied to strategic goals, stakeholders and use-cases.
- Self-service experience strategy that people will adopt.
- Â Business steering and metrics governance: set KPIs from goals, run a performance management process, and make ownership clear.
- Organization & culture: product management for analytics that sustains adoption.
Workshop 2:Â Analytics Tooling
- Data architecture and data products for analytics; practical modeling choices.
- Generative BI and the semantic layer: enabling natural-language analytics on consistent metrics.
- BI tooling and the analytics user experience: what to standardize, what to federate.
Our Speakers
Meet the Minds Shaping Your Journey
Timur YĂĽre
Metric Layer & Gen BI Manager at Zalando
Dr. Alexander Borek
Founder & CEO of Data Masterclass
Jack Lampka
Data Masterclass Coach
Agenda Day 1: Business Analytics
What is this Masterclass for?
This two-day masterclass is designed for professionals shaping the future of data & AI in their organizations. It is ideal for:
✔ Data & AI LeadersÂ
✔ Data Architects & EngineersÂ
✔ Analytics Leaders & Managers
✔ Data Analysts & Scientists
✔ IT Leaders & ManagersÂ
Expect engaging discussions, hands-on exercises, and practical frameworks that will equip you to navigate the challenges of analytics and architecture in complex enterprise environments.
👉 Don’t miss this opportunity to elevate your business analytics and data architecture game and connect with Europe’s leading data & AI community.
APPLY FOR REGISTRATIONWhat Participants Say
Hear from data & AI leaders who joined the event and shared their experiences, insights, and takeaways.
“Insightful”
“Everything, all the principles and all the advices we have learned here, will help us to continue in the future.”
~ Viviana Ortiz Ruiz, Director of Data at ParcelLab
“Truly inspiring”
“The last 3 days have been intense, insightful and thought provoking. The expertise and passion in the room were truly inspiring.”
~ Saru Malhotra, Team Lead Data & Analytics Strategy at mobile.de
“Ultimate investment”
This event was the ultimate investment for my career development and for my success as a data leader.
~ Jochem van Grondelle, Head of Data Architecture & Data Engineering
Apply Now for Your Virtual Seat
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