Business Analytics & Architecture
Masterclass 2025
🕘 Time: 09:00 – 17:00 CET 📅 25-26 November 2025 🌍 Format: Berlin/Online
A 2-day Data Masterclass for enterprise data & AI leaders to sharpen your strategy for self service analytics and data platform architecture success.
APPLY FOR REGISTRATIONGold Partners
WHAT YOU WILL LEARN?
Business Analytics Masterclass 2025
- How to design an analytics strategy that ties directly to business goals, stakeholders, and measurable outcomes
- Frameworks for governing KPIs and metrics that truly steer decision-making across the enterprise
- Practical methods to enable self-service analytics in a way that users adopt and sustain
- Approaches to product management for analytics that ensure long-term value and adoption
- How to structure your analytics organization and culture to drive collaboration and ownership
- Insights into data architecture and data products that support reliable analytics delivery
- How to leverage generative BI and the semantic layer for consistent, natural-language access to data
- Networking and peer learning with senior analytics leaders, sharing experiences and proven solutions
Data Architecture Masterclass 2025
- How to design a modern data platform as a product that is simple, user-centric, and governance-ready
- Frameworks for embedding metadata, catalog, and observability practices that build trust and transparency
- Practical strategies to prioritize pain points and deliver modernization in iterative, business-visible steps
- Approaches to retiring legacy systems while introducing scalable, future-proof architecture
- How to integrate operational data into the platform to unlock real-time and AI-driven use cases
- Best practices for preparing your platform for AI-readiness without falling into vendor hype
- Pragmatic methods for making architecture and tooling decisions that balance flexibility with standardization
WORKSHOPS
Two deep-dive sessions designed to help data and analytics leaders create value-driven strategies, govern business-critical metrics, and select the right tools to deliver self-service analytics that work in practice.
Workshop 1: Analytics Strategy
In this workshop, you’ll learn how to connect analytics directly to business goals, stakeholders, and key use cases. We’ll cover how to design self-service experiences that people truly adopt, and how to set KPIs and governance processes that steer decisions effectively. You’ll leave with practical approaches to product management and culture-building that make analytics sustainable over the long term.
Workshop 2: Analytics Tooling
In this workshop, you’ll explore how to design the right data architecture and data products to power analytics, including making practical modeling choices. We’ll dive into generative BI and the semantic layer to enable natural-language access to consistent metrics. You’ll also learn how to approach BI tooling and user experience — deciding what to standardize, what to federate, and how to deliver analytics that scale.
Workshop 3: Platform-as-a-Product
In this workshop, you’ll learn how to treat your data platform as a true product. Together, we’ll explore how to simplify the user experience, bake governance into the platform from the start, and balance flexibility with standardization. You’ll walk away with practical ways to organize your team, define ownership, and create a platform that people actually want to use.
Workshop 4:
Modernization in Motion
This workshop is about making modernization real — not overwhelming. You’ll assess where your platform stands today, identify the biggest pain points, and map out the steps that deliver quick, visible wins. We’ll work through how to retire legacy systems, integrate operational data, and prepare your platform for AI — all while keeping vendor choices pragmatic and grounded.
OUR SPEAKERS
Meet the Minds Shaping Your Journey
Timur Yüre
Metric Layer & Gen BI Manager at Zalando
Dr. Alexander Borek
Founder & CEO of Data Masterclass
Jack Lampka
Data Masterclass Coach
Max Schultze
Director of Engineering at HelloFresh
Aleksejs Plotnikovs
Lead Coach at Data Masterclass
Francesco Mucio
Data Masterclass Coach
Agenda: Business Analytics
Agenda: Data Architecture
What is this Masterclass for?
This two-day masterclass is designed for professionals shaping the future of data & AI in their organizations.
It is ideal for:
✔ Data & AI Leaders
✔ Data Architects & Engineers
✔ Analytics Leaders & Managers
✔ Data Analysts & Scientists
✔ IT Leaders & Managers
Expect engaging discussions, hands-on exercises, and practical frameworks that will equip you to navigate the challenges of analytics and architecture in complex enterprise environments.
👉 Don’t miss this opportunity to elevate your business analytics and data architecture game and connect with Europe’s leading data & AI community.
APPLY FOR REGISTRATIONWhat Participants Say
Hear from data & AI leaders who joined the event and shared their experiences, insights, and takeaways.
“Insightful”
“Everything, all the principles and all the advices we have learned here, will help us to continue in the future.”
- Viviana Ortiz Ruiz, Director of Data at ParcelLab
“Truly inspiring”
“The last 3 days have been intense, insightful and thought provoking. The expertise and passion in the room were truly inspiring.”
- Saru Malhotra, Team Lead Data & Analytics Strategy at mobile.de
“Ultimate investment”
“This event was the ultimate investment for my career development and for my success as a data leader.”
- Jochem van Grondelle, Head of Data Architecture & Data Engineering
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